Dynamic lists are defined by rules which determine which subscribers should be included on the list. The list is built “dynamically” by Unity based upon those rules.
- All of your historical event data is synced and ready to segment.
- Events registered/attended, sessions attended, booths visited, emails opened, call results, and oh yah, any demographic question! - you get it.
- Segment subscribers by: website browse activity, by time on site, by goal completions, by pages viewed.